Marketing Strategies for Roofing Companies

As a roofing company, you face stiff competition. In order to stay ahead of the game and stand out from the rest, a strong marketing strategy is vital. According to recent studies, over 90% of consumers research products or services online before making a purchase – meaning your online presence has never been more crucial.

At Social Funnel Marketing, we specialize in helping roofing companies expand their businesses with effective marketing strategies. Here are a few pointers to get you going:

1. Build an Effective Website: Your website should make an impressionful first impression when visitors discover your business, so make sure it is easily navigable, mobile-friendly and includes clear calls-to-action.

2. Optimize for Local SEO: Roofers must prioritize local SEO as most customers search for services nearby. Ensure your website contains optimized local keywords and that Google My Business pages are up-to-date to attract potential customers in their immediate location.

3. Utilize Social Media: Social media is a highly effective means of reaching new customers and expanding brand recognition. Invest in platforms such as Facebook and Instagram and make sure that your content is engaging enough for others to share easily.

4. Offer Referral Incentives: Word-of-mouth marketing remains one of the most effective forms of promotion, so offer incentives for existing customers who refer their friends and family members to your business.

5. Engage in Pay-Per-Click (PPC) Advertising: Pay-per-click advertising is an effective way of reaching potential customers searching for roofing services online. By customizing targeting and copy, PPC can bring high-quality leads that help expand your business.

At Social Funnel Marketing, our expertise lies in assisting roofing companies increase their online visibility, generate more leads, and expand their business. Reach out today and learn how we can assist with meeting your marketing goals!