Businesses with 360-degree photos see a 30-40% increase in user engagement compared to those without, as interactive images encourage more prolonged interaction with the listing.
Listings with 360-degree photos are twice as likely to generate interest, according to Google. This can translate into higher online visibility for small businesses.
Businesses with 360-degree photos see a 20-40% increase in foot traffic to their physical locations.
Google's algorithm favors engaging content, which includes 360-degree photos. Businesses using them often experience a boost in local search engine rankings.
Businesses incorporating 360-degree photos typically observe a 10-20% increase in click-through rates from search engine results.
Users spend an average of 50% more time on web pages that contain 360-degree photos compared to those with standard 2D images
Less than 10% of businesses have adopted 360-degree photos, offering a significant competitive advantage to those who do.
Approximately 60% of consumers feel more positive about a brand that has a 360-degree photo available.